Blog

what is brand identity and strategy

Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).

Why your website needs an SSL certificate

Why your website needs an SSL certificate

An SSL (secure socket layer) certificate is a small file that authenticates the website it is installed on and creates a secure link between itself and the browser of a website visitor.

How to use your website to get the right type of customer

You know that feeling when you get a new enquiry through your website and it’s from the perfect customer? The phone rings, or an email lands in your inbox, and as you find out more about what the client wants, your heart rate quickens just a little bit and you get that tingly feeling that comes with knowing you and the customer are going to be a perfect match.

Should you use a marketing agency or freelancer?

Some of these projects have seen us work with freelancers; either ones that we’ve brought onto a project to bridge a skills gap or ones that the client has already built a relationship with and wants to use for a particular part of the project.

Marketing in an economic downturn

As someone else said – “Think about it; if two people are talking to you, and one stops and leaves the room, you’re only going to listen to the one who stays and carries on talking.”